W is for Web Logo with spider web, letter "w" colorful outline

W is for Web

based in Los Angeles, CA

Thank you for visiting!

WELCOME to W is for Web

Sandra Cheese (She/Her) is as much of an artist as she is a peer advocate. From her extraordinary lived experience, she understands there is more to art than 'form follows function'. There are so many grey areas online, and it takes more than just an Ai program to get it right.At W is for Web, beyond building websites; Sandra supports your creative endeavors by enabling you to find the best solutions for your online business needs. Sandra will actualize your vision with expertise, empathy, and steadfast support.- SSC, Author of "W is for Web"
Based in Los Angeles County, California from 2013 to 2023
So what is different in 2024? W is for Web is no longer an LLC, and I am operating under a new name "Creative Hump" where my focus is peer specialist and Mental Health community driven rather than just art. I don't have enough business in one category or the other to make it worth paying for an LLC at this point, but hopefully things will change and it will work out yet again. Thank you for visiting. This message will self-destruct along with the website at the end of the year as I make my transition.

Work in Progress; please excuse my mess

Feel free to reach out to me if you are not seeing the time you want listed, and I'll try to meet your needs. Thank you!


What W is for Web Does

At "W is for Web," Sandra provides a comprehensive suite of services to cater to your diverse web-related needs. Here's a glimpse of what I can do for you:

  • Web design (Wordpress, SquareSpace, Carrd, Wix, Weebly...)

  • Affordable Animation (Handdrawn or computer graphics)

My mission is to be your all-encompassing partner on your digital journey. W is for Web is not just about creating websites; it's about fostering creativity, learning how to boost your online visibility, and sharing the knowledge you need to succeed in the digital realm. Let's collaborate and make your web presence truly exceptional.

Business Partners

CLIENTS of W is for Web

Above are some of the local groups and small businesses in Los Angeles which are currently being supported and represented by W is for Web's design services.

Reach out

Located in Los Angeles County, CA

Contact Sandra at W is for Web

We help anyone who wants support.


Would you like to review my work? I welcome any reviews, including from those who want remain anonymous or simply use your initials or just a first name, real or not.
Feel free to review me on Google Maps
or Facebook

                                                                                [email protected]

You may be wondering what you are going to need for building a website. Here's a list of possible resources we might want to try, including the ones that I tend to use most.

• Collaborative learning with SEO > How to choose Meta-tags (10 tips)
• SEO Strategies > Google My Business Recognition (4 tips)
• Social Media Marketing > Calendar and Continuity of Care
• Strategic SEO > (11 tips)

What is SEO?

Search Engine Optimization is the term for how to get your websites to the top of any search engine. It is a marketing technique and it helps people find your business.

How to choose Meta-Tags

In modern SEO practices, major search engines, including Google, largely ignore the meta keywords tag for ranking purposes. Google, in particular, has officially stated that they do not use the meta keywords tag as a ranking signal. Instead, search engines primarily rely on other factors such as the content of your page, backlinks, and user experience.However, you can still optimize your meta tags for better user engagement and click-through rates. Here are some tips:1. Focus on Meta Title and Meta Description:
While meta keywords may not have a significant impact, the meta title and meta description are crucial. Craft compelling and accurate meta titles and descriptions that encourage users to click through to your website.
2. Use Relevant Keywords Naturally:
Even though meta keywords don't directly impact rankings, you can still include relevant keywords in your meta title and description. Ensure that these keywords naturally describe the content of your page.
3. Understand User Intent:
Consider the intent behind the user's search and tailor your meta tags to align with that intent. This will not only improve your click-through rates but also enhance the overall user experience.
4. Be Descriptive and Accurate:
Clearly convey what users can expect on your page in the meta description. Accurate and descriptive meta tags can attract the right audience to your site.
5. Include a Call-to-Action (CTA):
Incorporate a compelling call-to-action in your meta description to encourage users to take the desired action, whether it's clicking through to read more, making a purchase, or engaging with your content.
6. Regularly Review and Update:
Stay informed about changes in your industry, target audience, and search engine algorithms. Regularly review and update your meta tags to ensure they remain relevant.
7. Test and Monitor:
Use tools like Google Analytics to monitor the performance of your meta tags. A/B test different variations to see which ones result in higher click-through rates.
8. Mobile Optimization:
Ensure that your meta tags are optimized for mobile users, as a significant portion of internet traffic comes from mobile devices.
9. Schema Markup:
Implement schema markup to provide search engines with structured data about your content. This can enhance the appearance of your search results and increase visibility.
10. Consider Rich Snippets:
Explore opportunities for using rich snippets, such as review stars or product information, to make your search results more appealing.
In summary, while meta keywords may not be a critical factor, focusing on other aspects of your meta tags, such as the title and description, can contribute to better user engagement and overall SEO success.

SEO Strategies

Navigating Google Recognition for Mobile Services:

1. Google's Home-Based Business Verification:
Google allows businesses that operate from home or provide mobile services to be recognized on the platform. During the verification process, Google will ask for your business address. If you operate from home, you can choose to keep this address private, displaying only your city and region on your public profile.
Note: To complete this verification, having a business email associated with your domain is crucial. This not only serves as a means of contact for potential clients but also acts as evidence of your business's legitimacy.

2. Obtaining a Business Email:
To fulfill this requirement, acquiring a professional business email is imperative.
3. Setting Up Your Business Email:
Whichever service you choose, setting up your business email is a straightforward process. Both Google Workspace and Zoho Mail offer step-by-step guides to assist you in creating and configuring your professional email addresses.
Other considerations might be ProtonMail, Tuta, or CleanEmail if you're looking for freedom with more privacy protections.
4. Completing Google Recognition:With your business email in place, you can confidently proceed with the Google verification process. Follow the steps outlined in the provided YouTube tutorial to ensure that your mobile services business gets the recognition it deserves on Google.
Click here to apply to become a verified business on Google or alternatively, look up any business from maps.google.com and see if it can be a suggestion for google businesses.
Conclusion:Whether you operate from a fixed location or offer mobile services, having a strong online presence is fundamental to the success of your business. By obtaining a business email and leveraging Google recognition, you not only enhance your credibility but also increase your visibility to potential clients. With user-friendly platforms like Google Workspace and Zoho Mail, setting up your professional email is a seamless process, ensuring that your mobile services business is well-equipped for the digital landscape.

How to Publish on Social Media with a Marketing Strategy

Social Media Marketing

In the dynamic realm of online business, harnessing the power of social media is no longer an optionit's a necessity. We understand the pivotal role that social media plays in modern marketing, and we're here to guide you through the essentials of crafting a strategic approach to publishing on these platforms.

The Social Media Calendar: Your Blueprint for Success
One of the cornerstones of effective social media management is a well-crafted social media calendar. This tool acts as your roadmap, outlining when and what to post across different platforms. By planning your content in advance, you ensure a consistent and engaging online presence.
Start by identifying key dates, events, and industry trends relevant to your business. Incorporate these into your calendar to stay timely and relatable. Consistency is key, so establish a posting frequency that aligns with your audience's preferences without overwhelming them.SEO Tags: Elevate Your Visibility
Enhancing your social media posts with SEO tags is a game-changer for online discoverability. Much like optimizing your website for search engines, incorporating relevant keywords into your social media content boosts your visibility in platform searches.
Each post should include carefully selected keywords related to your business, industry, and the specific content of the post. Be strategic and natural in your approach—these tags should seamlessly integrate into your captions and descriptions. This simple step can significantly increase the chances of your content being discovered by a broader audience.The Power of Visuals: Incorporating Video Content
In a world inundated with information, visual content, especially videos, has emerged as a highly effective way to capture audience attention. Including videos in your social media strategy can convey complex messages in a more digestible format and create a deeper connection with your audience.
Consider creating videos that showcase your products or services, share behind-the-scenes glimpses of your business, or provide valuable insights and tips. Platforms like Instagram, Facebook, and LinkedIn offer various formats, such as stories, IGTV, and live videos, enabling you to diversify your content and cater to different audience preferences.Maintaining Your Profile: A Continuous Effort
Building an impactful social media presence is not a one-time task—it's an ongoing effort that requires consistent nurturing. Regularly update your profile information to reflect changes in your business, and engage with your audience by responding to comments and messages promptly.
Furthermore, regularly review and refine your social media strategy. Analyze performance metrics, such as engagement rates, click-through rates, and follower growth, to understand what works best for your audience. Adjust your approach accordingly, ensuring that your social media presence remains dynamic and responsive to the evolving needs of your audience.In conclusion, mastering the art of publishing on social media requires a thoughtful strategy. By leveraging a social media calendar, incorporating SEO tags, embracing the power of video content, and maintaining a dynamic profile, you'll not only enhance your online visibility but also build a meaningful connection with your audience.At "W is for Web," we specialize in crafting bespoke strategies for businesses like yours. Elevate your social media game with us, and let's make your online presence truly shine.

Strategic SEO:

11 Essential Tips to Get to the Top

Look, I want to speak plainly with you even though some of this article is Ai generated. It’s tough learning to market online. This article explores 11 possible SEO tips, with a dedicated focus on keyword selection using SEMrush research and monitoring favorite keywords for optimal competitive advantage. When all changes in the way our searches work, these keyword tips are going to be helpful to you.

1. Optimize Locally:Enhance your local SEO by incorporating your business location into your website's title. This targeted approach ensures that your business is easily discoverable by potential customers in your vicinity.

2. Reviews as Social Proof:
Foster a positive online reputation by accumulating at least 10 reviews on your Google Business listing. Positive reviews not only instill trust but also contribute significantly to your business's credibility. I’ve heard that when each profile hits 10 reviews, even without increasing being that, it’s easier to be found from searches.

3. Subcategories for Precision:
Utilize tools such as the GMB Everywhere Chrome extension to gain insights from competitors. Identify and implement relevant subcategories on your Google My Business listing to provide a comprehensive snapshot of your offerings. Ok let’s get real about GMB; it’s often more difficult to get on the listing without a physical location without a sign with your business name publicly displayed that is visible from the street. Not impossible, but more difficult.

4. Service Pages for Depth:
Strengthen your online presence by creating dedicated service pages on your website. Each service should be showcased on its own page with detailed content, keywords, and engaging information, optimizing your site for both users and search engines. Bullet points in short list form help make your offerings easier to read.

5. Quality Over Quantity in Content:While regular content updates help, make sure what you write is quality over quantity. Time and brevity is of utmost importance. Regularly revisit existing content to ensure relevance and accuracy, researching with YouTube monthly to note more about search engine algorithms.

6. User-Centric Approach:Focus on meeting user needs. A user-friendly website not only attracts more visitors but keeps them engaged. This approach helps us understand the overall user experience, a key factor in SEO success. Make sure you’ve checked all platforms, and usually making mobile versions the primary is a good rule.

7. Speed through Decluttering:Optimize your website's speed by removing unnecessary plugins and widgets. A streamlined, fast-loading site is more likely to rank higher in search engine results. If you have extra code that helps you share more information with your client, weigh its importance especially if you notice your site is laggy.

8. Content Harmony:Craft content for your audience first, then optimize for search engines. Find the balance between user-friendly, informative content and SEO best practices to achieve a harmonious online presence. Is your business presenting itself accurately? Make sure the style matches your personality. Sometimes that helps usher in a better demographic for audience retention.

9. Backlinks for Authority:Build high-quality backlinks from reputable sources to bolster your website's authority. Quality backlinks act as digital endorsements, signaling to search engines that your content is valuable. Are you a blog reader? Often it helps to read blogs so that you can comment while creating a user name that shows your business and website info. Blogs that allow for comments are opportunities for you to get noticed.

10. Regular Maintenance:SEO is an ongoing process. Regularly revisit your website, update keywords, optimize images, and ensure your site remains responsive and mobile-friendly. Consistent effort is key to sustained success. Do you have me as a website designer? Then chances are, I’ve added a Google analytics link to your privacy page so that you can look at how your site has been doing at any point. You can tell it’s working live because if you have no visitors on the day you visit, you will be the one visitor that pops up.

11. Keyword Mastery with SEMrush:
Take your SEO strategy to the next level by leveraging SEMrush for comprehensive keyword research. Dive into your competitors' websites, analyze their chosen keywords, and identify gaps in your strategy. Monitor your favorite keywords and assess their competitiveness using SEMrush's robust statistical insights. This data-driven approach allows you to strategically choose keywords that give you a competitive edge, ultimately propelling your business to new heights in search engine rankings. Are you willing to change your own keywords to some extent in order to match what others are looking for on search engines?

Image Libraries

How do I find CopyRight free or Royalty Free images?

W is for Web ai generated work with photo collage

You've come to the right place!Each online library has its own rules about posting and uploads, and it's especially important to be aware that the site may or may not be able to tell when a user actually has permission to post something. Be very careful about anything you use online that might infringe on others' copyrights, especially things you use for profit. Below is a list of libraries which will be growing as I review them and find more.

TitleOrigin Year Link

Online Visual Apps

Are you looking for something that isn't out there? Make it yourself!

Function/ NicknameApp-YearLink
ExpressIMAGE APPnew.express.adobe.com/
CanvaIMAGE APPcanva.com
Writing TimeLordTEXT APP -1963adrian17.github.io/Gallifreyan
MS aiAi APPchatGPT

By combining these 11 essential SEO tips with strategic keyword research using SEMrush, you'll equip your business with the tools needed to navigate the intricacies of the digital landscape and emerge as a formidable presence in your industry. Remember, SEO success is a journey, not a destination. Stay proactive, stay adaptive, and watch your business ascend in the digital realm.

Privacy PolicyWebsite Privacy Statement for W is for Web.
(Latest revision: April 29, 2024 Noon PDT)
Welcome to W is for Web's Privacy Policy. This document outlines our policies and procedures regarding the collection, use, and disclosure of your information when you use our services. By using our services, you agree to the terms outlined in this Privacy Policy.Protecting Your Privacy:At W is for Web, we are committed to safeguarding the privacy and accuracy of confidential information to the fullest extent possible, in compliance with state and federal laws. Unless mandated by law or authorized by legal instruments such as subpoenas, we do not actively share personally identifiable information. Rest assured, we do not redistribute or sell personal information collected on our web servers.Information Collection:When you visit our website, our servers collect certain information, including:
• Internet Protocol (IP) address of the device being used
• Web pages requested
• Referring web page
• Browser used
• Date and time of access
• Statistics identifying particular IP addresses from which our websites are accessed
Please note that we do not associate this data with individual user identities. Additionally, when users log in to view restricted content or submit forms, we collect and store additional information, including:• Display Name (usually first and last name in the format: First LAST)
• W is for Web directory email address
Our website is not designed to handle confidential information. If you need to discuss a confidential matter, please refer to our contact page to reach out to us directly.Use of Cookies for Analytics:We utilize a third-party analytics provider, Google Analytics, to understand how visitors interact with our site. This information helps us improve our content and enhance your browsing experience. Google Analytics uses cookies to gather data, but it does not receive personally identifiable information through these cookies. Furthermore, we have implemented IP masking to enhance privacy protection.You can opt-out of Google Analytics by visiting Ads Settings for both web and mobile apps, or through third-party services such as:
• and http://www.networkadvertising.org/mobile-choice.
Users within the European Economic Area can also revoke consent for Google Analytics and related cookies across the TrendMD network.Use of Collected Information:We use personal information collected from our site to communicate with individuals who contact us and for reporting on site access and content effectiveness. This information is crucial for improving our website and its utilization. We may also use IP address information for troubleshooting purposes.Distribution of Collected Information:We do not disclose personal information collected about you without your consent, except as required by law. Your privacy is paramount, and we do not sell or distribute personal information to third-party organizations.Access to Your Information:If you have questions regarding your rights to review, modify, or delete previously provided personal information, please contact us at
[email protected]
• or call/text 323.393.3123 for urgent requests.
Any disputes will be handled in accordance with existing records regulations applicable to W is for Web.Copyright Issues:If you wish to use any work from our site, please contact [email protected] for permission and provide details of your intended use or distribution. Conversely, if you believe any work on our site infringes upon your artistic copyrights, please contact us for support.Responsibility for External Sites:While navigating our website, you may encounter links to external websites or organizations not directly affiliated with W is for Web. We do not control the content or information practices of these external entities. We encourage you to review their privacy statements for your peace of mind.Thank you for taking the time to read our Privacy Policy and for being mindful of your actions while using our services.

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SITE MAP (updated 2/26/2024)


> Custom Art > SEO > info Sharing Sessions
#work, #googlebusiness, #social, #keyword
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